We are North America's specialist food marketing agency. We support clients in food manufacturing, food sales and related industries.

We are food marketing experts

You can have the best food product in the world but it will fail without the right exposure in front of consumers, retail, food service or trade customers. To maximise your chance of success, fisheye helps navigate the route to market across Canada, the US, Europe and the UK.

Step One: Getting your product on the shelf

  • Product feasibility studies, research and market analysis
  • Nutritional analysis and testing
  • Trademark registration
  • Store Audits
  • Naming, branding and package design
  • Government Funding Support
  • Marketing Support Blueprints
  • Food brokerage, Import, Export
  • Dedicated French language team with offices in Montréal
  • Government Relations and regulatory advice

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International services

  • Assistance with customs brokerage and trade compliance issues
  • Label and ingredient compliance
  • Product viability studies
  • Product development and testing

Step Two: Selling your product

  • Traditional Advertising, print and TV
  • Retail merchandising and POS
  • Sampling Programs
  • Category Management
  • Trade Shows and Events; design, management and execution
  • Social Media and original content creation
  • Food styling, recipe photography and video production
  • Web and Interactive Design
  • Influencer outreach and PR

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We’re client friendly

  • We used to be on the client side, so we understand, and eliminated, the pain points
  • No padded time sheets – we charge a set price per project, you don’t pay a cent more
  • No nickel & diming – we’re generous with our services
  • No Middle Management – 24/7 access to senior staff
  • No Media Bias. We’re tool agnostic.
  • No Nostalgia. Communication Solutions that reflect today’s consumer behaviour.

Category Experience

  • Alcohol – Molson
  • Associations – The Grocery Foundation
  • Consumer Packaged Goods – P&G, Unilever, Davidoff Luxury Goods
  • Food – Redpath, Kraft, Golden Gate, Tim Hortons
  • Retail – Cadillac Fairview, Shoppers Drug Mart, Simcoe Building Centres
  • Dairy – OMSCO, OMIRA, Tickler, Dairy Innovation
  • Free From – Redhousefoods, King Soba, Neovite

With offices in Toronto, Montréal, and partners in the UK, we service food industry clients across North America and Europe

Our food, retail and marketing experts work hand in hand, creating sales for your products, nationally and internationally

Jo-Ann McArthur

President & Partner

jo-ann.mcarthur@fisheyecorp.com

Direct: +1 416 949-3817

Connect on LinkedIn

Logan Prong

Culinary Director

Crystal Basaez

Videographer

Laura Zahody

Account Manager

Andreas Duess

Chief Creative Officer & Partner

andreas.duess@fisheyecorp.com

Direct: +1 416 301-9002

Connect on LinkedIn

Peter Murphy

Food Brokerage Advisor

Melissa Beauchemin

Account Manager

Alana Jaeger

Research Assistant

Ian Graham

Government Relations

ian.graham@fisheyecorp.com

Direct: +1 416 903-7076

Connect on LinkedIn

Calla Lee

Creative Director

Kendel Doyle

Operations Manager

Gracie

Head of People Relations

We employ a culinary director, food brokers and professional chefs, servicing our clients from product conception to final sale