Up to 92% of consumers avoid exposure to advertising messages. This means that up to $0.92 out of every dollar you're spending on advertising could be wasted.
We create the kind of marketing that attracts instead of interrupts, marketing that makes every cent of every dollar count, marketing with meaning.
Building on our food competency, we’ve just added Dutch bakers van der Meulen to the fisheye family of clients.
Based in the Netherlands, van der Meulen specialize in the production of Melba products. We’ll be supporting their expansion into the North American markets. Thanks for choosing us, we can’t wait to get started.
Our beautiful holiday recipe book for Redpath Sugar has arrived – all 3000 copies of it. As per usual, all recipes were developed, tested and photographed in our studio kitchen.
We’ll start giving these out today, at the Seasons Christmas Show at the International Centre.
Our kitchen studio is in full swing this morning. A shoot and a client lunch being prepped means our entire office is smelling delicious.
Jo-Ann and Andreas have just returned from Montreal, where they delivered the keynote for the Annual Meeting of the Pet Food Association of Canada. The theme was “Wired for Social. Why human beings can’t help behaving socially and what this means for marketers in the 21st century.”
Yes, our competency in food marketing extends to pet food – just ask our very own director of people relations, Gracie.
If you’d like to book Jo-Ann and Andreas to speak at your own events, just drop us a line.
We just launched new websites for Crystal Margarine and Mirage Margarine, in both English and French.
The sites offer recipe and lifestyle content, linked back to relevant social channels, which is helping consumers to have a healthy start to the day. All recipes were developed, tested and photographed in our in-house test kitchen.
Client: Golden Gate
We got tickets for the Canada vs New Zealand All Blacks rugby game for fisheye clients, friends and crew. Despite the 40-15 clobbering we received, it was still a super game in front of an enthusiastic crowd and a rare opportunity to see the famous All Blacks live in action.
We’ve moved. There are still boxes to be unpacked, some walls to be painted and equipment to be stored away, but we’re all settled in our new home.
Here a few snapshots from the new fisheye HQ in Liberty Village.
We frequently take our kitchen on location, shooting recipe videos right out there on the farms or in the orchards. Fun, hugely popular videos like these are the result.
Our Acts of Sweetness team went out to Johnston’s Cranberry Marsh in Bala, Ontario, shooting a recipe video for delicious cranberry sauce right there during cranberry harvest.
The team stops in Rosseau during their journey back from Sault Ste. Marie to make some refreshing blueberry iced tea.
Making strawberry jam with Redpath Quick Set right out there in the strawberry fields.
The Acts of Sweetness truck followed the Tall Ships across the Province, from Kingston to Sault Ste. Marie. Here’s one of the many videos we shot, documenting this epic journey.
Our brand new shooting kitchen is busy, busy, busy, especially in the run-up to the winter holidays. Here the team is baking and photographing gingerbread men.
Daylight calibrated LED lighting keeps the kitchen cool and some serious computing power built into the prep table means that images are previewed, selected and edited in real time.