Up to 92% of consumers avoid exposure to advertising messages. This means that up to $0.92 out of every dollar you're spending on advertising could be wasted.


We create the kind of marketing that attracts instead of interrupts, marketing that makes every cent of every dollar count, marketing with meaning.

A new client to end a great year

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Building on our food competency, we’ve just added Dutch bakers van der Meulen to the fisheye family of clients.

Based in the Netherlands, van der Meulen specialize in the production of Melba products. We’ll be supporting their expansion into the North American markets. Thanks for choosing us, we can’t wait to get started.

Kitchen Studio

Our kitchen studio is in full swing this morning. A shoot and a client lunch being prepped means our entire office is smelling delicious.

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Jo-Ann and Andreas have just returned from Montreal, where they delivered the keynote for the Annual Meeting of the Pet Food Association of Canada. The theme was “Wired for Social. Why human beings can’t help behaving socially and what this means for marketers in the 21st century.”
Yes, our competency in food marketing extends to pet food – just ask our very own director of people relations, Gracie.

If you’d like to book Jo-Ann and Andreas to speak at your own events, just drop us a line.

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New sites launched

We just launched new websites for Crystal Margarine and Mirage Margarine, in both English and French.

The sites offer recipe and lifestyle content, linked back to relevant social channels, which is helping consumers to have a healthy start to the day. All recipes were developed, tested and photographed in our in-house test kitchen.

Client: Golden Gate

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Crystal Margarine, English / Crystal Margarine, French

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Mirage Margarine, English / Mirage Margarine, French

Canada vs. the New Zealand All Blacks

We got tickets for the Canada vs New Zealand All Blacks rugby game for fisheye clients, friends and crew. Despite the 40-15 clobbering we received, it was still a super game in front of an enthusiastic crowd and a rare opportunity to see the famous All Blacks live in action.

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Our new home

We’ve moved. There are still boxes to be unpacked, some walls to be painted and equipment to be stored away, but we’re all settled in our new home.

Here a few snapshots from the new fisheye HQ in Liberty Village.

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The new shooting kitchen in full swing

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Our brand new shooting kitchen is busy, busy, busy, especially in the run-up to the winter holidays. Here the team is baking and photographing gingerbread men.

Daylight calibrated LED lighting keeps the kitchen cool and some serious computing power built into the prep table means that images are previewed, selected and edited in real time.

Moving Date

On October 10th 2013 we’ll be moving to:
28 Atlantic Avenue
Toronto, ON
M6K1X8

We’ll be open for business after the Thanksgiving Weekend.

Two new faces at fisheye

We’re super excited to welcome Catherine Chicoine to fisheye Montreal. Catherine is joining us as community manager on the Redpath Sugar account.

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Back in Toronto, Logan Prong is joining fisheye full time as culinary director, helping us to look after our growing number of clients in the food industry.

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It’s official – we’re moving

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After four wonderful years right in the heart of Kensington Market the time has come for fisheye to move on.

293 Augusta Avenue was a spacious building when we first moved in, but is now barely holding a much larger fisheye family. We’re splitting at the seams and after some recent new business wins, the need for more space became more and more urgent. After initially trying to secure larger premises in Kensington Market, we found the perfect new home for fisheye a little further west, in Liberty Village, at 28 Atlantic Avenue.

We’ll be moving to the new, improved and much larger fisheye HQ this September. Right now we’re working to make the space a worthy successor to everything that made Augusta Avenue such a special place.

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