We are North America's specialist food marketing agency. We support clients in food manufacturing, food sales and related industries.

We are food marketing experts

You can have the best food product in the world but it will fail without the right exposure in front of consumers, retail, food service or trade customers. To maximise your chance of success, fisheye helps navigate the route to market across Canada, the US, Europe and the UK.

Step One: Getting your product on the shelf

  • Product feasibility studies, research and market analysis
  • Nutritional analysis and testing
  • Trademark registration
  • Store Audits
  • Naming, branding and package design
  • Government Funding Support
  • Marketing Support Blueprints
  • Food brokerage, Import, Export
  • Dedicated French language team with offices in Montréal
  • Government Relations and regulatory advice

supermarket-shelves-540

International services

  • Assistance with customs brokerage and trade compliance issues
  • Label and ingredient compliance
  • Product viability studies
  • Product development and testing

Step Two: Selling your product

  • Traditional Advertising, print and TV
  • Retail merchandising and POS
  • Sampling Programs
  • Category Management
  • Trade Shows and Events; design, management and execution
  • Social Media and original content creation
  • Food styling, recipe photography and video production
  • Web and Interactive Design
  • Influencer outreach and PR

supermarket-checkout-540

We’re client friendly

  • We used to be on the client side, so we understand, and eliminated, the pain points
  • No padded time sheets – we charge a set price per project, you don’t pay a cent more
  • No nickel & diming – we’re generous with our services
  • No Middle Management – 24/7 access to senior staff
  • No Media Bias. We’re tool agnostic.
  • No Nostalgia. Communication Solutions that reflect today’s consumer behaviour.

Category Experience

  • Alcohol – Molson
  • Associations – The Grocery Foundation
  • Consumer Packaged Goods – P&G, Unilever, Davidoff Luxury Goods
  • Food – Redpath, Kraft, Golden Gate, Tim Hortons
  • Retail – Cadillac Fairview, Shoppers Drug Mart, Simcoe Building Centres
  • Dairy – OMSCO, OMIRA, Tickler, Dairy Innovation
  • Free From – Redhousefoods, King Soba, Neovite

Recipe development, food styling, food photography and videography from our fully equipped test  kitchen - led by a Chef, not the intern

Content Marketing is not a luxury, but a necessity for today’s food manufacturers. Consumers expect to find original recipes, professionally created, tested, and analyzed. A pretty picture isn’t enough.

Our test kitchen is set up for rapid and cost effective recipe development, for food styling, food photography, and video shoots. Our in-house editing suite guarantees rapid and affordable results.

Led by our Culinary Director, Chef Logan Prong, each year our team creates, tests, styles and shoot hundreds of original recipes for our clients.

Using predictive modeling and the latest in research and listening tools, we ensure that our content marketing service meets cutting edge consumer trends and creates real, measurable, value for the brands we’re working for.

Even if you’re already working with a marketing agency partner, you may wish to contact us for a quote for content creation. We play well with others and because we’re food marketing specialists, we create food related content rapidly, at an affordable price.

Contact Chef Logan Prong for more details: [email protected]

With offices in Toronto, Montréal, and partners in the UK, we service food industry clients across North America and Europe

Our food, retail and marketing experts work hand in hand, creating sales for your products, nationally and internationally

Logan Prong

Culinary Director

Crystal Basaez

Videographer

Laura Zahody

Account Manager

Faizal Kagdi

Halal Food Marketing Expert

Gracie

Head of People Relations

Peter Murphy

Food Brokerage Advisor

Melissa Beauchemin

Account Manager

Alana Jaeger

Research Assistant

Michelle Braham

Community Manager

Calla Lee

Creative Director

Ashley Black

Operations Manager

Salima Jivraj

Halal Food Marketing Expert

Catherine Chicoine

Community Manager

We employ a culinary director, food brokers and professional chefs, servicing our clients from product conception to final sale